Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg)

Work Experience
01/2018 - 07/2022	The University of Texas at Austin, McCombs School of Business
Functions and Memberships
since 01/2025	Associate Editor, Editorial Board, Journal of Marketing Research

The Growth Department: The Emerging Role and Impact of Chief Growth Officers and Their Cross-Functional Teams Atefi, Yashar; Hohenberg, Sebastian; Janani, Saeed; Zhou, Wei (2026) In: Journal of Marketing, Online First. Research article (journal)
Multi-Segment and Single-Segment Sales Contests: Evidence of their Effectiveness and the Underlying Mechanisms Bommaraju, Raghu; Arunachalam, S.; Hohenberg, Sebastian (2025) In: Journal of Marketing Research, 62(3). Research article (journal)
Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025) New York(kein Verlag angegeben). Working paper
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization Christian Homburg; Theresa R. Schyma (née Morguet); Sebastian Hohenberg; Yashar Atefi; Robin-Christopher M. Ruhnau (2024) In: Journal of the Academy of Marketing Science, 52(2). Research article (journal)
Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables Harz, N.; Hohenberg, S.; Homburg, C. (2022) In: Journal of Marketing, 86(3). Research article (journal)