Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg)
Status: Organisation is active
| Address: | Schlossplatz 3 48149 Münster Germany |
Profile
As part of the Research Center for Business Transformation, we conduct cutting-edge research in broad areas ranging from business administration to policy using new technologies (e.g. AR/VR; affective computing; bots). Our work has been published in prestigious journals such as the Journal of Marketing. In our academic pursuits, we strive to combine theoretically sound principles with practical insights. In doing so, we collaborate with industry leaders as well as with our network of top international researchers. We think multi-methodologically, using empirical methods from marketing, psychology, finance and organizational research and applying them to new areas.
Publications
Atefi, Yashar; Hohenberg, Sebastian; Janani, Saeed; Zhou, Wei (2026) In: Journal of Marketing, Online First. doi:10.1177/00222429251365938 Research article (journal) | Peer reviewed | Published | |
Bommaraju, Raghu; Arunachalam, S.; Hohenberg, Sebastian (2025) In: Journal of Marketing Research, 62(3), 447-465. doi:10.1177/00222437241307577 Research article (journal) | Peer reviewed | Published | |
Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025) New York: / Marketing Science Institute. Working paper | Published | |
Christian Homburg; Theresa R. Schyma (née Morguet); Sebastian Hohenberg; Yashar Atefi; Robin-Christopher M. Ruhnau (2024) In: Journal of the Academy of Marketing Science, 52(2), 306-328. doi:10.1007/s11747-023-00939-1 Research article (journal) | Peer reviewed | Published | |
Harz, N.; Hohenberg, S.; Homburg, C. (2022) In: Journal of Marketing, 86(3), 157-179. doi:10.1177/00222429211014902 Research article (journal) | Peer reviewed | Published |