Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg)
Status: Organisation is active
| Address: | Schlossplatz 3 48149 Münster Germany |
Profile
As part of the Research Center for Business Transformation, we conduct cutting-edge research in broad areas ranging from business administration to policy using new technologies (e.g. AR/VR; affective computing; bots). Our work has been published in prestigious journals such as the Journal of Marketing. In our academic pursuits, we strive to combine theoretically sound principles with practical insights. In doing so, we collaborate with industry leaders as well as with our network of top international researchers. We think multi-methodologically, using empirical methods from marketing, psychology, finance and organizational research and applying them to new areas.
Publications
Hohenberg, Sebastian; Hennig-Thurau, Thorsten; Behrens, Ronny; Wöhnl, Patrick; Pott, Hanna (2025) New York: / Marketing Science Institute. Working paper | Published | |
Christian Homburg; Theresa R. Schyma (née Morguet); Sebastian Hohenberg; Yashar Atefi; Robin-Christopher M. Ruhnau (2024) In: Journal of the Academy of Marketing Science, 52(2), 306-328. doi:10.1007/s11747-023-00939-1 Research article (journal) | Peer reviewed | Published | |
Harz, N.; Hohenberg, S.; Homburg, C. (2022) In: Journal of Marketing, 86(3), 157-179. doi:10.1177/00222429211014902 Research article (journal) | Peer reviewed | Published | |
Homburg, C.; Morguet, T.; Hohenberg, S. (2021) In: Journal of Personal Selling and Sales Management, 41(3), 181-199. Research article (journal) | Peer reviewed | Published | |
Hohenberg, S.; Taylor, W. (2020) In: Homburg, Ch.; Klarmann, M.; Vomberg, A. (eds.), Handbook of Market Research, 910-934. Wiesbaden: Gabler Verlag. Research article (book contribution) | Peer reviewed | Published |