“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization

Christian Homburg; Theresa R. Schyma (née Morguet); Sebastian Hohenberg; Yashar Atefi; Robin-Christopher M. Ruhnau

Research article (journal) | Peer reviewed

Details about the publication

JournalJournal of the Academy of Marketing Science
Volume52
Issue2
Page range306-328
StatusPublished
Release year2024
DOI10.1007/s11747-023-00939-1
Keywords Advice seeking; Advice giving; Sales; Social network analysis; Exponential random graph models; Team incentives; Individual incentives

Authors from the University of Münster

Hohenberg, Sebastian
Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg)