“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization

Christian Homburg; Theresa R. Schyma (née Morguet); Sebastian Hohenberg; Yashar Atefi; Robin-Christopher M. Ruhnau

Research article (journal) | Peer reviewed

Details about the publication

Journal: Journal of the Academy of Marketing Science

Volume: 52

Issue: 2

Page range: 306-328

Status: Published

Release year: 2024

Keywords: Advice seeking; Advice giving; Sales; Social network analysis; Exponential random graph models; Team incentives; Individual incentives