Organizing for Cross-Selling: Do It Right or Not At All

Homburg, C.; Böhler, S.; Hohenberg, S.

Research article (journal) | Peer reviewed

Details about the publication

Journal: International Journal of Research in Marketing

Volume: 37

Issue: 1

Page range: 56-73

Status: Published

Release year: 2020

Keywords: cross-selling; right

Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg)