Marketing Excellence: Nature, Measurement, and Investor Valuations
Homburg, C.; Theel, M.; Hohenberg, S.
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Marketing (J Mark)
Volume: 84
Issue: 4
Page range: 1-22
Status: Published
Release year: 2020
Keywords: excellence; nature; valuation
Authors from the University of Münster
| Hohenberg, Sebastian | Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg) |