Incentivizing of Inside Sales Units — The Interplay of Incentive Types and Unit Structures

Homburg, C.; Morguet, T.; Hohenberg, S.

Research article (journal) | Peer reviewed

Details about the publication

Journal: Journal of Personal Selling and Sales Management

Volume: 41

Issue: 3

Page range: 181-199

Status: Published

Release year: 2021

Keywords: Sales; Incentive; Structures

Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg)