Measuring Customer Satisfaction and Customer Loyalty
Hohenberg, S.; Taylor, W.
Research article (book contribution) | Peer reviewedDetails about the publication
Editors: Homburg, Ch.; Klarmann, M.; Vomberg, A.
Book title: Handbook of Market Research
Page range: 910-934
Publisher: Gabler Verlag
Place of publication: Wiesbaden
Status: Published
Release year: 2020
Keywords: customer; loyalty
Authors from the University of Münster
| Hohenberg, Sebastian | Professorship of Digital Transformation: Impact on People, Economy, Society (Prof. Hohenberg) |