Data-Based Strategic Communication as a Mediator of Trust: Recipients’ Perception of an NPO’s Automated Posts

Löffler Natascha, Röttger Ulrike, Wiencierz Christian

Research article (book contribution)

Details about the publication

Editors: Blöbaum Bernd

Book title: Trust and Communication. Findings and Implications of Trust Research

Page range: 115-134

Status: Published

Release year: 2021 (12/08/2021)

Language in which the publication is written: English

Löffler, Natascha	Institute Communication Studies Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712)
Röttger, Ulrike	Professur für Public Relations (Prof. Röttger)
Wiencierz, Christian	Excellence start-up center.NRW (ESC@WWU)

Duration: 01/04/2012 - 31/03/2021 | 2nd Funding period

Funded by: DFG - Research Training Group

Type of project: Main DFG-project hosted at University of Münster