Data-Based Strategic Communication as a Mediator of Trust: Recipients’ Perception of an NPO’s Automated Posts

Löffler Natascha, Röttger Ulrike, Wiencierz Christian

Research article (book contribution)

Details about the publication

EditorsBlöbaum Bernd
Book titleTrust and Communication. Findings and Implications of Trust Research
Page range115-134
StatusPublished
Release year2021 (12/08/2021)
Language in which the publication is writtenEnglish

Authors from the University of Münster

Löffler, Natascha
Röttger, Ulrike
Wiencierz, Christian

Projects the publication originates from

Duration: 01/04/2012 - 31/03/2021 | 2nd Funding period
Funded by: DFG - Research Training Group
Type of project: Main DFG-project hosted at University of Münster