Dr. Natascha Löffler
No current affiliations available for this person. The person is no longer active at the university.
Curriculum Vitae (CV)
- Vertrauensforschung
- Politische strategische Kommunikation
- Daten- und algorithmenbasierte Kommunikation
Academic Education | |
| since 10/2018 | Promotion innerhalb des Graduiertenkollegs 1712/2 „Vertrauen und Kommunikation in einer digitalisierten Welt“ an der Westfälischen Wilhelms-Universität Münster |
| 10/2016 - 09/2018 | Master-Studium Strategische Kommunikation an der Westfälischen Wilhelms-Universität Münster |
| 10/2012 - 09/2016 | Bachelor-Studium Medienwissenschaft und Rhetorik an der Eberhard Karls Universität Tübingen |
Work Experience | |
| 02/2017 - 09/2018 | Studentische Hilfskraft im Bereich Online-Kommunikation (Prof. Dr. Quandt) am Institut für Kommunikationswissenschaft der WWU Münster |
| 03/2015 - 03/2016 | Studentische Hilfskraft im Bereich Soziale Medien (Prof. Dr. Utz) am Leibniz-Institut für Wissensmedien Tübingen |
Publications
Löffler N; Röttger U (2023) In: Koch T; Beckert J; Viererbl B; Denner N (eds.), Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation. Wiesbaden: Springer VS. Type of Publication: Research article (book contribution) | |
Ecklebe, Sarah; Löffler, Natascha (2022) In: Public Relations Review, 48(5) Type of Publication: Research article (journal) | |
Löffler, Natascha (2022) Wiesbaden: VS Verlag für Sozialwissenschaften. Type of Publication: Book (monograph) | |
Löffler Natascha, Röttger Ulrike, Wiencierz Christian (2021) In: Blöbaum Bernd (eds.), Trust and Communication. Findings and Implications of Trust Research. (no publisher available). Type of Publication: Research article (book contribution) | |
A question of quality: perceptions of internal communication during the Covid-19 pandemic in Germany Ecklebe Sarah, Löffler Natascha (2021) In: Journal of Communication Management, Advance online publication Type of Publication: Research article (journal) |
Projects
Duration: 01/04/2012 - 31/03/2021 | 2nd Funding period Funded by: DFG - Research Training Group Type of project: Main DFG-project hosted at University of Münster |
Talks
| Who Does (Not) Want to Engage in Internal Social Media? Employees' Segmentation in Different User Types Löffler, Natascha; Ecklebe, Sarah (07/10/2021) EUPRERA Annual Congress. The Camino of strategic communication: (re)discovering the human element in public relations…, Universidad de Navarra, Pamplona, Spanien Type of talk: scientific talk | |
| The automation of strategic communication: Transparent labeling vs. trustworthiness? Löffler, Natascha; Röttger, Ulrike; Wiencierz, Christian (07/09/2021) 8. Jahrestagung der European Communication Research and Education Association (ECREA), Braga Type of talk: scientific talk | |
| Parties' Trust in Big Data Technology for Political Micro-Targeting: A Qualitative Analysis Löffler, Natascha (28/05/2021) 71st Annual Conference of the International Communication Association, Denver Type of talk: scientific talk | |
| The Impact of the Employer's Perceived Trustworthiness on Supportive Behavioral Intention During the Covid-19 Pandemic: The Mediating Role of Internal… Löffler, Natascha; Ecklebe, Sarah; Dudenhausen, Anna; Röttger, Ulrike (28/05/2021) 71st Annual Conference of the International Communication Association, Denver Type of talk: scientific talk | |
| Micro-Targeting in social networks: An empirical analysis of parties' trust in big data technologies and data analysis Löffler, Natascha (08/04/2021) DACH21: #Kommunikation #(R)Evolution - Zum Wandel der Kommunikation in der digitalen Gesellschaft. Dreiländertagung für…, Zürich Type of talk: scientific talk |
Doctorates
| Vertrauen in daten- und algorithmenbasierte strategische Kommunikation Candidate: Löffler, Natascha | Supervisors: Röttger, Ulrike; Becker, Jörg | Reviewers: Röttger, Ulrike; Becker, Jörg Period of time: 01/10/2018 - 05/04/2022 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster |