Who Does (Not) Want to Engage in Internal Social Media? Employees' Segmentation in Different User Types

Basic data for this talk

Type of talkscientific Talk
Name der VortragendenLöffler, Natascha; Ecklebe, Sarah
Date of talk07/10/2021
Talk languageEnglish

Information about the event

Name of the eventEUPRERA Annual Congress. The Camino of strategic communication: (re)discovering the human element in public relations in unpredictable times
Event period07/10/2021 - 09/10/2021
Event locationUniversidad de Navarra, Pamplona, Spanien

Abstract

Speakers from the University of Münster

Ecklebe, Sarah Malin
Löffler, Natascha