Who Does (Not) Want to Engage in Internal Social Media? Employees' Segmentation in Different User Types

Basic data for this talk

Type of talkscientific talk
Name der VortragendenLöffler, Natascha; Ecklebe, Sarah
Date of talk07/10/2021
Talk languageEnglish

Information about the event

Name of the eventEUPRERA Annual Congress. The Camino of strategic communication: (re)discovering the human element in public relations in unpredictable times
Event period07/10/2021 - 09/10/2021
Event locationUniversidad de Navarra, Pamplona, Spanien

Abstract

Speakers from the University of Münster

Ecklebe, Sarah Malin
Institute Communication Studies
Löffler, Natascha
Institute Communication Studies
Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712)