Glaub- und Vertrauenswürdigkeit von Content Marketing
Löffler N; Röttger U
Research article (book contribution) | Peer reviewedDetails about the publication
Publisher: Koch T; Beckert J; Viererbl B; Denner N
Book title: Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und Organisationskommunikation
Page range: 73-94
Publishing company: Springer VS
Place of publication: Wiesbaden
Status: Published
Release year: 2023 (10/07/2023)
Language in which the publication is written: German
Keywords: Vertrauen; Glaubwürdigkeit; Content Marketing; strategische Kommunikation
Authors from the University of Münster
| Löffler, Natascha | Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712) |
| Röttger, Ulrike | Professur für Public Relations (Prof. Röttger) |