Konstruktion eines Omni-Channel-Frameworks für Sales & Service in KMU in der B2B-Telekommunikationsindustrie
Heidekrüger Robert, Heuchert Markus, Clever Nico, Becker Jörg
Research article (book contribution) | Peer reviewedDetails about the publication
Editors: Robra-Bissantz Susanne, Lattemann Christoph
Book title: Digital Customer Experience. Mit digitalen Diensten Kunden gewinnen und halten
Page range: 39-52
Publisher: Springer Vieweg
Place of publication: Wiesbaden
Edition: 1
Status: Published
Release year: 2019
Language in which the publication is written: German
ISBN: 978-3-658-22541-4
Authors from the University of Münster
| Becker, Jörg | |
| Clever, Nico | |
| Heidekrüger, Robert | |
| Heuchert, Markus |