University of Münster
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Konstruktion eines Omni-Channel-Frameworks für Sales & Service in KMU in der B2B-Telekommunikationsindustrie

Heidekrüger Robert, Heuchert Markus, Clever Nico, Becker Jörg

Research article (book contribution) | Peer reviewed

Details about the publication

Publisher: Robra-Bissantz Susanne, Lattemann Christoph
Book title: Digital Customer Experience. Mit digitalen Diensten Kunden gewinnen und halten
Page range: 39-52
Publishing company: Springer Vieweg
Place of publication: Wiesbaden
Edition: 1
Status: Published
Release year: 2019
Language in which the publication is written: German
ISBN: 978-3-658-22541-4
DOI: 10.1007/978-3-658-22542-1

Authors from the University of Münster

Becker, Jörg
Chair of Information Systems and Information Management (IS)
Clever, Nico
Chair of Information Systems and Information Management (IS)
Heidekrüger, Robert
Research Group Communication and Collaboration Management (KUK)
Heuchert, Markus
Chair of Information Systems and Information Management (IS)