Die dunkle Seite des Kundenmanagements: Kundenbindungsprogramme und ihre negativen Auswirkungen auf Fairness und Selbstbestimmung
Paul Michael, Beckmann Julia
Research article (book contribution)Details about the publication
Editors: Keuper Frank, Mehl Rainer
Book title: Customer Management – Vertriebs- und Servicekonzepte der Zukunft
Page range: 245-267
Publisher: Logos Verlag
Place of publication: Berlin
Status: Published
Release year: 2011
Language in which the publication is written: German
Authors from the University of Münster
| Beckmann, Julia | Marketing Center Münster (MCM) |
| Paul, Michael | Junior Professorship for Marketing III, Services Marketing and Relationship Marketing |