Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry

Heidekrüger Robert, Heuchert Markus, Clever Nico, Becker Jörg

Research article in edited proceedings (conference) | Peer reviewed

Details about the publication

Page range: 386-397

Status: Published

Release year: 2018

Language in which the publication is written: English

Conference: Multikonferenz Wirtschaftsinformatik (MKWI 2018), Lüneburg

Becker, Jörg	Chair of Information Systems and Information Management (IS)
Clever, Nico	Chair of Information Systems and Information Management (IS)
Heidekrüger, Robert	Research Group Communication and Collaboration Management (KUK)
Heuchert, Markus	Chair of Information Systems and Information Management (IS)