Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry
Heidekrüger Robert, Heuchert Markus, Clever Nico, Becker Jörg
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Page range: 386-397
Status: Published
Release year: 2018
Language in which the publication is written: English
Conference: Multikonferenz Wirtschaftsinformatik (MKWI 2018), Lüneburg, undefined
Authors from the University of Münster
| Becker, Jörg | Chair of Information Systems and Information Management (IS) |
| Clever, Nico | Chair of Information Systems and Information Management (IS) |
| Heidekrüger, Robert | Research Group Communication and Collaboration Management (KUK) |
| Heuchert, Markus | Chair of Information Systems and Information Management (IS) |