Mona Folger, M.A.
Current affiliations
- Professur für Public Relations (Prof. Röttger)
Curriculum Vitae (CV)
- Social Media
- Word of Mouth
- Trust Research
Academic Education | |
| since 2014 | Research Associate and Doctoral Candiate, Research Training Group "Trust and Communication in a Digitized World", University of Muenster |
| 2010 - 2013 | Communication Science, M.A., University of Muenster |
| 01/2012 - 06/2012 | Strategic Communication, San Diego State University, USA |
| 2007 - 2010 | Communication Science, B.A., University of Erfurt |
Work Experience | |
| 01/2014 - 07/2014 | Trainee Communication Consulting |
| 04/2011 - 12/2011 | Research Assistant, University of Muenster |
| 01/2009 - 12/2009 | Student Assistant, Chair for Media Integration, University of Erfurt |
Publications
Folger M. & Röttger, U. (2015) In: Hoffjann, O. & Pleil, T. (eds.), Strategische Onlinekommunikation. Theoretische Konzepte und empirische Befunde. Wiesbaden: VS Verlag für Sozialwissenschaften. Type of Publication: Research article (book contribution) | |
Folger Mona (2014) (no publisher available). Type of Publication: Book (monograph) |
Projects
Duration: 01/04/2012 - 31/03/2021 | 2nd Funding period Funded by: DFG - Research Training Group Type of project: Main DFG-project hosted at University of Münster |
Talks
| David against Goliath?! The persuasive impact of (negative) electronic Word-of-Mouth on Corporate Trustworthiness Folger, Mona (25/05/2017) 2017 ICA Public Relations Division PhD Student Workshop, San Diego, USA Type of talk: scientific talk | |
| The Influence of Electronic Word-of-Mouth on Corporate Image. Folger, Mona; Röttger, Ulrike; Wiencierz, Christian (03/10/2015) THE MANAGEMENT GAME OF COMMUNICATION: How PR/Corporate Communication Supports Organizations and What Communicators Can…, Oslo, Norwegen Type of talk: scientific talk | |
| Entstehung und Entwicklung von negativem Word-of-Mouth: Warum Facebook-Nutzer Shitstorms initiieren und unterstützen Folger, Mona; Röttger, Ulrike (01/11/2013) 20. Jahrestagung der Fachgruppe PR/Organisationskommunikation der DGPuK, Wolfsburg, Deutschland Type of talk: scientific talk | |
| Entstehung und Entwicklung von Shitstorms: Motivation und Intention der Beteiligten am Beispiel von Facebook Folger, Mona (26/09/2013) 10. Kommunikationskongress des Bundesverband deutscher Pressesprecher e.V., Berlin Type of talk: scientific talk |
Prizes
| Albert-Oeckl-Wissenschaftspreis 2014 in der Kategorie Bachelor/Master Awarded by: Deutsche Public Relations Gesellschaft e.V Award given to: Folger, Mona Announced at: 23/01/2015 | Date of awarding: 15/01/2015 Type of distinction: Research award or other distinction | |
| MedienAlumni-Preis für die beste Abschlussarbeit 2013 Awarded by: MedienAlumni Münster e.V. Award given to: Folger, Mona Date of awarding: 01/01/2014 Type of distinction: Research award or other distinction | |
| Nachwuchsförderpreis 2013 des Bundesverbands deutscher Pressesprecher Awarded by: Bundesverbands deutscher Pressesprecher e.V. Award given to: Folger, Mona Date of awarding: 01/01/2013 Type of distinction: Research award or other distinction |
Doctorates
| David against Goliath?! The persuasive impact of electronic Word-of-Mouth on corporate trust - A quantitative analysis using the example of the mobile sector Candidate: Folger, Mona | Supervisors: Röttger, Prof. Dr. Ulrike Period of time: until 28/02/2018 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster |