The Influence of Electronic Word-of-Mouth on Corporate Image.
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Folger, Mona; Röttger, Ulrike; Wiencierz, Christian
Date of talk: 03/10/2015
Talk language: English
Information about the event
Name of the event: THE MANAGEMENT GAME OF COMMUNICATION:
How PR/Corporate Communication Supports Organizations and What Communicators Can Learn from Management Disciplines
Event period: 01/10/2015 - 03/10/2015
Event location: Oslo, Norwegen
Event website: http://euprera2015.no/
Organised by: EUPRERA 2015 ANNUAL CONGRESS
Abstract
Speakers from the University of Münster
| Folger, Mona | Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712) |
| Röttger, Ulrike | Professur für Public Relations (Prof. Röttger) |
| Wiencierz, Christian | Professur für Public Relations (Prof. Röttger) |