David against Goliath?! The persuasive impact of (negative) electronic Word-of-Mouth on Corporate Trustworthiness
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Folger, Mona
Date of talk: 25/05/2017
Talk language: English
Information about the event
Name of the event: 2017 ICA Public Relations Division PhD Student Workshop
Event period: 25/05/2017
Event location: San Diego, USA
Abstract
Speakers from the University of Münster
| Folger, Mona | Research Training Group 1712 "Trust and Communication in a Digitized World" (GRK 1712) |