Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media
Bartschat M, Cziehso G, Hennig-Thurau T
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Business Research
Volume: 141
Page range: 393-409
Status: Published
Release year: 2021
Language in which the publication is written: English
Link to the full text: https://www.sciencedirect.com/science/article/pii/S0148296321008420
Keywords: Word of mouth; Internet; Marketing
Authors from the University of Münster
| Bartschat, Maria | Chair for Marketing & Media |
| Hennig-Thurau, Thorsten | Chair for Marketing & Media |