Kunden im Lösungsgeschäft: Welche Rolle spielen sie und was macht Lösungen für Kunden effektiver?

Kramer, Victoria; Krafft, Manfred

Research article (journal) | Peer reviewed

Details about the publication

Journal: Marketing Review St. Gallen

Volume: 2022

Issue: 3

Page range: 14-21

Status: Published

Release year: 2022

Language in which the publication is written: German

Keywords: Lösungsgeschäft; B2B Marketing; Sales Management

Krafft, Manfred	Chair of Marketing Management
Kramer, Victoria	Professur für Marketing (Prof. Krafft)