Affection or Money: What Really Drives Customer Loyalty?
Hennig-Thurau T, Marchand A, Paul M
Research article in edited proceedings (conference)Details about the publication
Status: Published
Release year: 2016
Language in which the publication is written: English
Conference: Marketing Theory and Applications (Proceedings of the AMA Winter Educators' Conference ), Las Vegas, NV, USA
Authors from the University of Münster
| Paul, Michael | Marketing Center Münster (MCM) |