On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers' In-Store Behavior
Allendorf, Julian F.; Kroschke, Mirja; Krafft, Manfred
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Editors: European Marketing Academy
Book title: Proceedings of 47th European Marketing Academy (EMAC) Conference
Page range: 1-6
Publisher: Selbstverlag / Eigenverlag
Published by: European Marketing Academy (EMAC)
Place of publication: Glasgow, UK
Status: Published
Release year: 2018
Language in which the publication is written: English
Conference: 47th European Marketing Academy (EMAC) Conference, Glasgow, United Kingdom
Keywords: Shopper Marketing; Sensory Aspects; Music; Light; Purchase Behavior; Congruency
Authors from the University of Münster
| Allendorf, Julian | Chair of Marketing Management |
| Krafft, Manfred | Chair of Marketing Management |
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |