Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures
Allendorf, Julian F.; Kroschke, Mirja; Krafft, Manfred
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Publisher: Global Alliance of Marketing and Management Association (GAMMA)
Book title: Proceedings of 2018 Global Marketing Conference
Page range: 1-2
Publishing company: Selbstverlag / Eigenverlag
Place of publication: Tokyo
Status: Published
Release year: 2018
Language in which the publication is written: English
Conference: 2018 Global Marketing Conference, Tokyo, Japan
Keywords: Shopping cart abandonment; countermeasures; Motives; online retailing
Authors from the University of Münster
| Allendorf, Julian | Chair of Marketing Management |
| Krafft, Manfred | Chair of Marketing Management |
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |