Frustration in hierarchischen Kundenbindungsprogrammen: Eine Empirische Untersuchung

Blacha Kirsten

Research article (book contribution) | Peer reviewed

Details about the publication

EditorsKrafft Manfred
Book titleKundenmanagement & Electronic Commerce
Page range1-340
PublisherGabler Verlag
StatusPublished
Release year2014
Language in which the publication is writtenGerman

Authors from the University of Münster

Blacha, Kirsten
Krafft, Manfred