Retention and Turnover of Direct-Selling Distributors
Allendorf, Julian F.; Coughlan, Anne T.; Krafft, Manfred
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Editors: European Marketing Academy (EMAC)
Book title: Proceedings of EMAC annual conference
Page range: 1-8
Publisher: Selbstverlag / Eigenverlag
Published by: EMAC (European Marketing Academy)
Place of publication: Brüssel
Status: Published
Release year: 2017
Language in which the publication is written: English
Conference: 46th European Marketing Academy (EMAC) Conference, Groningen, the Netherlands, Netherlands (Kingdom of the)
Keywords: Direct Selling; Distributors; Intention to Leave; Retention; Turnover of Salespeople
Authors from the University of Münster
| Allendorf, Julian | |
| Krafft, Manfred |
Projects the publication originates from
Duration: since 01/09/2015 Type of project: Own resources project |