Retention and Turnover of Direct-Selling Distributors

Basic data for this project

Type of projectOwn resources project
Duration at the University of Münstersince 01/09/2015

Description

KeywordsSales; Direct Selling; Distributors; Retention; Turnover

Project management at the University of Münster

Krafft, Manfred
Chair of Marketing Management

Research associates from the University of Münster

Allendorf, Julian
Professur für Marketing (Prof. Krafft)

Project partners outside the University of Münster

  • Northwestern University (NU)United States