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Direct-Selling Distributors – Why Do They Stay or Leave?
Coughlan, Anne T.; Krafft, Manfred; Allendorf, Julian F.
Research article in edited proceedings (conference)
| Peer reviewed
Details about the publication
Editors:
Global Sales Science Institute (GSSI)
Book title:
Proceedings of 11th Annual Global Sales Science Institute Conference
Page range:
1-6
Publisher:
Selbstverlag / Eigenverlag
Published by:
Global Sales Science Institute (GSSI)
Place of publication:
Le Morne
Status:
Published
Release year:
2017
Language in which the publication is written:
English
Conference:
11th Annual Global Sales Science Institute Conference
, Le Morne
, Mauritius
Keywords:
Direct Selling; Retention; Turnover of Salespeople; Propensity to Leave; Distributors
Authors from the University of Münster
Allendorf
,
Julian
Chair of Marketing Management
Krafft
,
Manfred
Chair of Marketing Management
Projects the publication originates from
Retention and Turnover of Direct-Selling Distributors
Duration:
since
01/09/2015
Type of project: Own resources project