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Towards Efficient and Informative Omni-Channel Customer Relationship Management

Carnein Matthias, Heuchert Markus, Homann Leschek, Trautmann Heike, Vossen Gottfried, Becker Jörg, Kraume Karsten

Research article in edited proceedings (conference) | Peer reviewed

Details about the publication

Publisher: de Cesare Sergio, Ulrich Frank
Book title: Proceedings of the 36th International Conference on Conceptual Modeling (ER'17)
Page range: 69-78
Publishing company: Springer International Publishing
Title of series: Lecture Notes in Computer Science
Volume of series: 10651
Status: Published
Release year: 2017
Language in which the publication is written: English
Conference: 6th International Workshop on Modeling and Management of Big Data (MoBiD '17), Valencia, Spain, undefined
ISBN: 978-3-319-70625-2
DOI: 10.1007/978-3-319-70625-2_7
Keywords: Omni-Channel CRM; Big Data Analytics; Customer Segmentation; Data Architecture

Authors from the University of Münster

Becker, Jörg
Chair of Information Systems and Information Management (IS)
Carnein, Matthias
Data Science: Statistics and Optimization (Statistik)
Heuchert, Markus
Chair of Information Systems and Information Management (IS)
Homann, Leschek
Databases and Information Systems Group (DBIS)
Trautmann, Heike
Data Science: Statistics and Optimization (Statistik)
Vossen, Gottfried
Databases and Information Systems Group (DBIS)