Towards Efficient and Informative Omni-Channel Customer Relationship Management
Carnein Matthias, Heuchert Markus, Homann Leschek, Trautmann Heike, Vossen Gottfried, Becker Jörg, Kraume Karsten
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Editors: de Cesare Sergio, Ulrich Frank
Book title: Proceedings of the 36th International Conference on Conceptual Modeling (ER'17)
Page range: 69-78
Publisher: Springer International Publishing
Title of series: Lecture Notes in Computer Science
Volume of series: 10651
Status: Published
Release year: 2017
Language in which the publication is written: English
Conference: 6th International Workshop on Modeling and Management of Big Data (MoBiD '17), Valencia, Spain
ISBN: 978-3-319-70625-2
Keywords: Omni-Channel CRM; Big Data Analytics; Customer Segmentation; Data Architecture
Authors from the University of Münster
| Becker, Jörg | |
| Carnein, Matthias | |
| Heuchert, Markus | |
| Homann, Leschek | |
| Trautmann, Heike | |
| Vossen, Gottfried |