Towards Efficient and Informative Omni-Channel Customer Relationship Management

Carnein Matthias, Heuchert Markus, Homann Leschek, Trautmann Heike, Vossen Gottfried, Becker Jörg, Kraume Karsten

Research article in edited proceedings (conference) | Peer reviewed

Details about the publication

Editorsde Cesare Sergio, Ulrich Frank
Book titleProceedings of the 36th International Conference on Conceptual Modeling (ER'17)
Page range69-78
PublisherSpringer International Publishing
Title of seriesLecture Notes in Computer Science
Volume of series10651
StatusPublished
Release year2017
Language in which the publication is writtenEnglish
Conference6th International Workshop on Modeling and Management of Big Data (MoBiD '17), Valencia, Spain
ISBN978-3-319-70625-2
KeywordsOmni-Channel CRM; Big Data Analytics; Customer Segmentation; Data Architecture

Authors from the University of Münster

Becker, Jörg
Carnein, Matthias
Heuchert, Markus
Homann, Leschek
Trautmann, Heike
Vossen, Gottfried