Channel-Based Price Differentiation: Does It Affect Customer Retention and Is It Feasible for Mobile Communications Retailer?
Paul Michael, Beckmann Julia
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2012
Language in which the publication is written: English
Conference: Enhancing Knowledge Development in Marketing: Proceedings of the 2012 AMA Winter Educators´ Conference
Authors from the University of Münster
| Beckmann, Julia | Marketing Center Münster (MCM) |
| Paul, Michael | Junior Professorship for Marketing III, Services Marketing and Relationship Marketing |