Das ist nicht fair!" - Wenn Kundenbindungsprogramme die Beziehung zu Kunden zerstören

Beckmann Julia, Paul Michael

Research article (journal) | Peer reviewed

Details about the publication

Volume: 3

Issue: 1

Page range: 8-16

Status: Published

Release year: 2012

Language in which the publication is written: German

Keywords: Kundenbindung; Bonusprogramme; Fairness

Beckmann, Julia	Junior Professorship for Marketing III, Services Marketing and Relationship Marketing
Paul, Michael	Junior Professorship for Marketing III, Services Marketing and Relationship Marketing