Das ist nicht fair!" - Wenn Kundenbindungsprogramme die Beziehung zu Kunden zerstörenOpen Access

Beckmann Julia, Paul Michael

Research article (journal) | Peer reviewed

Details about the publication

Volume3
Issue1
Page range8-16
StatusPublished
Release year2012
Language in which the publication is writtenGerman
KeywordsKundenbindung; Bonusprogramme; Fairness

Authors from the University of Münster

Beckmann, Julia
Junior Professorship for Marketing III, Services Marketing and Relationship Marketing
Paul, Michael
Junior Professorship for Marketing III, Services Marketing and Relationship Marketing