Das ist nicht fair!" - Wenn Kundenbindungsprogramme die Beziehung zu Kunden zerstören
Beckmann Julia, Paul Michael
Research article (journal) | Peer reviewedDetails about the publication
Volume: 3
Issue: 1
Page range: 8-16
Status: Published
Release year: 2012
Language in which the publication is written: German
Keywords: Kundenbindung; Bonusprogramme; Fairness
Authors from the University of Münster
| Beckmann, Julia | Junior Professorship for Marketing III, Services Marketing and Relationship Marketing |
| Paul, Michael | Junior Professorship for Marketing III, Services Marketing and Relationship Marketing |