Delegation of Pricing Authority to the Sales Force: An Agency-Theoretic Perspective of its Determinants and Impact on Performance
Frenzen Heiko, Hansen Ann-Kristin, Krafft Manfred, Mantrala Murali, Schmidt Simone
Research article (journal) | Peer reviewedDetails about the publication
Journal: International Journal of Research in Marketing
Volume: 27
Issue: 1
Page range: 58-68
Status: Published
Release year: 2010
Language in which the publication is written: English
Authors from the University of Münster
| Hölter, Ann-Kristin | Juniorprofessur für Marketing II (Prof. Götz) |