Vertriebssteuerung
Krafft, M.; Bosch, C.
Research article (book contribution) | Peer reviewedDetails about the publication
Editors: Backhaus, K.; Voeth, M.
Book title: Handbuch Business-to-Business-Marketing
Page range: 623-648
Publisher: Springer Fachmedien Wiesbaden
Place of publication: Wiesbaden
Status: Published
Release year: 2015
Language in which the publication is written: German
Authors from the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |
| Bosch, Christian | Professur für Marketing (Prof. Krafft) |
| Krafft, Manfred | Chair of Marketing Management |