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Gestaltung von Premiumangeboten - Eine Untersuchung am Beispiel der Deutsche Bahn AG
Böckermann Florian, Blacha Kirsten, Krafft Manfred, Nienhaus Matthias
Research article (journal)
| Peer reviewed
Details about the publication
Volume:
29
Issue:
1
Page range:
48-53
Status:
Published
Release year:
2012
Language in which the publication is written:
German
Authors from the University of Münster
Blacha
,
Kirsten
Chair of Marketing Management
Böckermann
,
Florian
Chair of Marketing Management
Krafft
,
Manfred
Chair of Marketing Management