Gestaltung von Premiumangeboten - Eine Untersuchung am Beispiel der Deutsche Bahn AG
Böckermann Florian, Blacha Kirsten, Krafft Manfred, Nienhaus Matthias
Research article (journal) | Peer reviewedDetails about the publication
Volume: 29
Issue: 1
Page range: 48-53
Status: Published
Release year: 2012
Language in which the publication is written: German
Authors from the University of Münster
| Blacha, Kirsten | Chair of Marketing Management |
| Böckermann, Florian | Chair of Marketing Management |
| Krafft, Manfred | Chair of Marketing Management |