Gestaltung von Premiumangeboten - Eine Untersuchung am Beispiel der Deutsche Bahn AG

Böckermann Florian, Blacha Kirsten, Krafft Manfred, Nienhaus Matthias

Research article (journal) | Peer reviewed

Details about the publication

Volume29
Issue1
Page range48-53
StatusPublished
Release year2012
Language in which the publication is writtenGerman

Authors from the University of Münster

Blacha, Kirsten
Böckermann, Florian
Krafft, Manfred