The value of user-generated content and social shopping tools: differentiation between active, passive and non-users
Gensler S., Wiesel T., Leweling S.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2014
Language in which the publication is written: English
Conference: Oxford Retail Futures Conference: Innovation in Retail and Distribution, Oxford, Großbritannien
Authors from the University of Münster
| Gensler, Sonja | Professur für Wertbasiertes Marketing (Prof. Wiesel) |
| Leweling, Sascha | Professur für Wertbasiertes Marketing (Prof. Wiesel) |
| Wiesel, Thorsten | Chair of Value-Based Marketing (iwm) |