Modeling the Chain of Effects of Relationship Marketing Instruments on Customer Perceptions and Behaviors
Hennig-Thurau, Thorsten/ Paul, Michael/ Puchner, Georg
Research article in edited proceedings (conference)Details about the publication
Editors: Stauss, Bernd/ Brown, Stephen W./ Edvardsson, Bo/ Johnston, Robert
Edition: Stauss, Bernd/ Brown, Stephen W./ Edvardsson, Bo/ Johnston, Robert
Status: Published
Release year: 2009
Language in which the publication is written: English
Conference: QUIS 11 - Moving Forward with Service Quality, Ingolstadt
Authors from the University of Münster
| Paul, Michael | Junior Professorship for Marketing III, Services Marketing and Relationship Marketing |