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Do Relationship Marketing Instruments Really Have an Impact on Service Customers? Insights from a Large-Scale Field ExperimentOpen Access

Hennig-Thurau, Thorsten/ Paul, Michael/ Puchner, Georg

Research article in edited proceedings (conference) | Peer reviewed

Details about the publication

Page range: 391-392
Status: Published
Release year: 2009
Language in which the publication is written: English
Conference: Enhancing Knowledge Development in Marketing: Proceedings of the 2009 AMA Summer Educators´ Conference
Link to the full text: http://www.marketing-centrum.de/jp_paul/en/team/jp_paul/D7_Hennig-ThurauPaulPuchner_2009_AMA.pdf

Authors from the University of Münster

Paul, Michael
Junior Professorship for Marketing III, Services Marketing and Relationship Marketing