Do Relationship Marketing Instruments Really Have an Impact on Service Customers? Insights from a Large-Scale Field Experiment
Hennig-Thurau, Thorsten/ Paul, Michael/ Puchner, Georg
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Page range: 391-392
Status: Published
Release year: 2009
Language in which the publication is written: English
Conference: Enhancing Knowledge Development in Marketing: Proceedings of the 2009 AMA Summer Educators´ Conference
Authors from the University of Münster
| Paul, Michael |