Successfully Designing and Marketing Narrative Products with the Help of Data Analytics
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: since 01/05/2016
Description
Keywords: Successfully Designing and Marketing Narrative Products with the Help of Data Analytics
Project management at the University of Münster
| Hennig-Thurau, Thorsten | Chair for Marketing & Media |
Research associates from the University of Münster
| Behrens, Ronny | Chair for Marketing & Media |