Academic Education
since 05/2016	PhD-Track at the Department of Marketing and Media at the University of Muenster
10/2013 - 12/2015	Master of Science in Business Administration at the University of Muenster; semester abroad at Tata Institute of Social Sciences, Mumbai
10/2010 - 04/2013	Bachelor of Science in Business Administration at the Freie Universität Berlin
Work Experience
03/2016 - 04/2016	Student Consultant at Capgemini Consulting, Cologne office
01/2014 - 09/2015	Student Assistant at the Department of Marketing and Media at the University of Muenster
04/2013 - 10/2013	International Account Manager at innovation.rocks (formerly card emotion), Shanghai office
04/2012 - 02/2013	Teaching Assistant at the Marketing Department at Freie Universität Berlin
10/2011 - 03/2012	Student Assistant at the Marketing Department at Freie Universität Berlin
06/2011	Interviewer und Data Analyst at Allianz AG, Berlin
Functions and Memberships
since 2016	Reviewer for the AMA Summer Conference
04/2014 - 10/2015	Circle of Excellence in Marketing, Muenster
10/2012 - 04/2013	Circle of Excellence in Marketing, Berlin

There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten (2024) In: Journal of the Academy of Marketing Science, Online First(Online First) Type of Publication: Research article (journal)
Leveraging analytics to produce compelling and profitable film content Behrens R, Foutz N Z, Franklin M, Funk J, Gutierrez-Navratil F, Hofmann J, Leibfried U (2020) In: Journal of Cultural Economics, Online Special Issue Type of Publication: Research article (journal)

Start-Up Transfer.NRW Funding Program - Matter of Facts (Matter of Facts) Duration: 01/12/2021 - 31/03/2023 Funded by: MWIKE NRW - EFRE/JTF-Programm - EFRE Start-up Transfer.NRW - START-UP-Hochschul-Ausgründungen NRW Type of project: Individual project
Successfully Designing and Marketing Narrative Products with the Help of Data Analytics Duration: since 01/05/2016 Type of project: Own resources project