Academic Education
since 2022	PhD Student at the University of Münster
2020 - 2022	Master of Arts (M.A) Management at the University Witten/Herdecke in Germany
2015 - 2017	Master of Science (M.Sc.) Marketing at the Universitat Politècnica (UPC) in Barcelona
2010 - 2014	Bachelor of Science (B.Sc.) Economics at the University Witten/Herdecke in Germany
Work Experience
2022 - 2026	Research associate and PhD candidate at the University of Münster in Germany
2023 - 2025	Manager and Executive Editor at the Journal of Business Chemistry
2018 - 2020	Marketing Manager USA and LATAM at Ideup Marketing Consulting in the USA
2017 - 2018	Controlling Manager, at the Global Strategy and New Business Development Department at BASF
07/2013 - 12/2013	Bachelor Thesis - Project Management and Controlling at DB Schenker in Germany
Functions and Memberships
since 2024	Member, Emerging Leaders in Marketing Academia (DocSIG), American Marketing Association (AMA)
since 2023	Member, European Marketing Academy (EMAC)
since 2022	Member of the Graduate School of Natural Products (GS-NP), Interdisciplinary research and platform for structured dissertation (innovation management)

Corporate Social Responsibility and Sustainable Human Resources Management Practices Among the Millennial Workforce in the Chemical Industry in Ireland Florez,Tamara ; Kanzler, Andrea (2025) In: Journal of Business Chemistry, 22(2). Research article (journal)
‘Digital transformation – how medical doctors employ influencer marketing strategies.’ Kanzler, Andrea; Leker, Jens (2024) In: Daniel Schallmo, Abayomi Baiyere, Frank Gertsen, Claus Andreas Foss Rosenstand, Christopher A. Williams (eds.), Digital Disruption and Transformation. Cham, Switzerland : Springer Nature. Research article (book contribution)
Combining perspectives: How we are creating impact Utikal, Hannes; Kanzler, Andrea (2024) In: Journal of Business Chemistry, 21(2). Editorial (journal)

“The role of social media in healthcare: Examining Doctors' strategies and patients perceptions on Instagram” Kanzler, Andrea (24/09/2024) Cambrigde University Conference Mallen2024, Cambrigde Type of talk: scientific talk
How influencers can shape consumer behavior Kanzler, Andrea (16/08/2024) 2024 AMA Summer Academic Conference , Boston Type of talk: scientific talk
“How emotions can impact consumer behavior on social media” Kanzler, Andrea (18/07/2024) ISRE 2024, Belfast, Northern Ireland Type of talk: scientific talk
Digital health and Digital transformation Kanzler, Andrea (08/09/2023) EMAC Marketing Conference, Athens Type of talk: scientific talk
The power of Green-Influencers in teaching sustainability Kanzler, Andrea (09/06/2023) ISPIM Innovation Conference , Ljubljana Type of talk: scientific talk