Corporate Social Responsibility and Sustainable Human Resources Management Practices Among the Millennial Workforce in the Chemical Industry in Ireland

Florez,Tamara ; Kanzler, Andrea

Abstract

Companies around the globe are struggling to find the right talent. Therefore, the concepts of talent attraction and talent retention are central. Millennials are the most significant generational group in the current labor market in Ireland and worldwide. This study connects the Millennial workforce with Corporate Social Responsibility (CSR) and Sustainable Human Resource Management (SHRM) practices through the lens of a green employer brand, using the framework of Social Identity Theory (SIT). Consequently, this study poses the question: What relevance does the Millennial workforce in Ireland place on CSR and SHRM when considering employment with a company? A survey was conducted using non-probability and snowball sampling techniques. Data were collected from 100 individuals who were part of the job market in Ireland. The data were analyzed using SPSS 26 for both descriptive and inferential statistical analysis. Two simple t-tests were conducted to analyze the relationship between the variables, which provided several practical implications.