How influencers can shape consumer behavior
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Kanzler, Andrea
Date of talk: 16/08/2024
Talk language: English
Information about the event
Name of the event: 2024 AMA Summer Academic Conference
Event location: Boston
Abstract
Keywords: Influencer Marketing
Speakers from the University of Münster
| Kanzler Hernandez, Andrea | Betriebswirtschaftslehre für Naturwissenschaften (Prof. Leker) |