“How emotions can impact consumer behavior on social media”

Basic data for this talk

Type of talkscientific Talk
Name der VortragendenKanzler, Andrea
Date of talk18/07/2024
Talk languageEnglish

Information about the event

Name of the eventISRE 2024
Event period17/07/2024 - 20/07/2024
Event locationBelfast, Northern Ireland
Event websitehttps://www.isre2024.org/
Organised byQueen's university belfast

Abstract

KeywordsInfluencers, social media in healthcare, patients' perceptions, Marketing strategy, Instagram, digital health

Speakers from the University of Münster

Kanzler Hernandez, Andrea