“How emotions can impact consumer behavior on social media”
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Kanzler, Andrea
Date of talk: 18/07/2024
Talk language: English
Information about the event
Name of the event: ISRE 2024
Event period: 17/07/2024 - 20/07/2024
Event location: Belfast, Northern Ireland
Event website: https://www.isre2024.org/
Organised by: Queen's university belfast
Abstract
Keywords: Influencers, social media in healthcare, patients' perceptions, Marketing strategy, Instagram, digital health
Speakers from the University of Münster
| Kanzler Hernandez, Andrea | Betriebswirtschaftslehre für Naturwissenschaften (Prof. Leker) |