Prof. Dr. Stefan Stieglitz

Curriculum Vitae (CV)

Research Focus

• Social Media Analytics
  As a consequence of the upcoming of social media, the traditional "speaker role" of organizations in public communication is blurring. Therefore, it is becoming increasingly important for enterprises and other organizations (particularly political organizations) to recognize relevant issues and react early on as well as to intervene in discussions if necessary. For this reason, it is relevant to learn more about the dynamics of public discussions in social media by analyzing big data sets. Some organizations also set up social media platforms internally to support collaboration among their employees as well as to improve knowledge management. Social Media Analytics, in this context, is needed to better understand needs of employees, improve the community engineering processes, and to identify innovations within those unstructured data.
• Enterprise Social Networking and Unified Communication
  Communication in social networks is based on voluntariness and self-monitoring (Web 2.0 paradigm). However, the introduction and operation of collaboration software can also be understood as a project, which requires transformation and management activities. Empirical studies are needed to investigate the contradictory contexts of voluntariness and organizational hierarchies. Mostly based on interviews and surveys, the group explores community management including benefits and risks of social media provision (e.g. social networks, microblogs, and virtual worlds) for companies and stakeholders (employees, customers, partners).
• Blended Learning / E-Learning
• Mobile Enterprise
  In recent years, the diffusion of smartphones and other mobile devices such as tablets has rapidly increased. This offers new potential for organizations and significantly influences the society (e. g. Work-Life Integration). Dr. Stieglitz investigates how mobile services like mobile application might enable business values in enterprises and how decision makers can manage the transformation process. Furthermore, impacts on the society towards the mobile use of value added services as well as changes in communication behavior are analyzed . In this area qualitative and as well quantitative socio-empirical methods are applied to investigate implications for enterprises and effects on society.

Publications

Projects

Prizes

Doctorates