University of Münster
CRIS@UM
DE | EN

Junior professorship for marketing (Prof. Lobschat)

Status: Organisation is ended
Address: 
Am Stadtgraben 13-15
48143 Münster
Germany

Publications

Corporate Digital Responsibility
Lobschat Lara, Müller Benjamin, Eggers Felix, Brandimarte Laura, Diefenbach Sarah, Kroschke Mirja, Wirtz Jochen  (2021)
In: Journal of Business Research, 122, 875-888. doi:10.1016/j.jbusres.2019.10.006
Research article (journal) | Peer reviewed | Published
App Adoption: The Effect On Purchasing Of Customers Who Have Used A Mobile Website Previously
Liu H, Lobschat L, Verhoef P, Zhao H (2019)
In: Journal of Interactive Marketing, 2019(47), 16-34. doi:10.1016/j.intmar.2018.12.001
Research article (journal) | Peer reviewed | Published
Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Service Price Increase
Pallas F, Bolton L, Lobschat L (2018)
In: Journal of Service Research, 21(3), 302-318. doi:10.1177/1094670518755314
Research article (journal) | Peer reviewed | Published
Multichannel Retailing: A Review and Research Agenda
Liu H, Lobschat L, Verhoef P (2018)
In: ((Bitte Journal prüfen)), 12(1), 1-79. doi:10.1561/1700000059
Research article (journal) | Peer reviewed | Published
What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
Lobschat L, Osinga E, Reinartz W (2017)
In: Journal of Marketing Research, 54(6), 901-913. doi:10.1509/jmr.14.0625
Research article (journal) | Peer reviewed | Published
Show all publications (9)

Parent organisational units