Multichannel Retailing: A Review and Research Agenda
Liu H, Lobschat L, Verhoef P
Research article (journal) | Peer reviewedDetails about the publication
Volume: 12
Issue: 1
Page range: 1-79
Status: Published
Release year: 2018
Language in which the publication is written: English
DOI: 10.1561/1700000059
Authors from the University of Münster
| Lobschat, Lara | Junior professorship for marketing (Prof. Lobschat) |