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Corporate Digital Responsibility Lobschat Lara, Müller Benjamin, Eggers Felix, Brandimarte Laura, Diefenbach Sarah, Kroschke Mirja, Wirtz Jochen (2021) In: Journal of Business Research, 122 Type of Publication: Research article (journal)
App Adoption: The Effect On Purchasing Of Customers Who Have Used A Mobile Website Previously Liu H, Lobschat L, Verhoef P, Zhao H (2019) In: Journal of Interactive Marketing, 2019(47) Type of Publication: Research article (journal)
Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Service Price Increase Pallas F, Bolton L, Lobschat L (2018) In: Journal of Service Research, 21(3) Type of Publication: Research article (journal)
Multichannel Retailing: A Review and Research Agenda Liu H, Lobschat L, Verhoef P (2018) In: Foundations and Trends® in Marketing, 12(1) Type of Publication: Research article (journal)
What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements Lobschat L, Osinga E, Reinartz W (2017) In: Journal of Marketing Research, 54(6) Type of Publication: Research article (journal)