Organisation:
Zeige 1 bis 10 von 20 Ergebnissen
Zeige 1 bis 10 von 20 Ergebnissen
| Vorstellung des Projekts Tutor.AI wissenschaftsbasierter KI-Lernassistent vor den Studiendenkan*innen Reuvekamp, Siliva; Bernhardt, Sebastian; Wiesel, Thorsten; Lechtenbörger, Jens; Schilling, Malte; Wandscheer, Jonathan; Schmiedgen, Ninja; Bach, Friedrich; Hemmer, Alina; Zimmermann, Tobias (11/07/2024) Studiendekan*innen-Konferenz, Universität Münster Type of talk: scientific talk | |
| How Virtual Should the Metaverse Be? The Impact of Exposure To The Physical Reality on Consumers' Perceptions of And Reactions To Virtual Experiences Hennig-Thurau, Thorsten; Freiboth, Philo (23/02/2024) 2024 AMA Winter Academic Conference, St. Pete Beach, FL Type of talk: scientific talk | |
| Can Identity Duels Improve Consumers’ Brand Attitude? Mack, Nina; Ferié, Frederik (27/05/2022) Academy of Marketing Science Conference, Monterey, California Type of talk: scientific talk | |
| The Effect of Ethical Labels on Customer Product Perception Steppuhn, Vanessa (30/05/2019) 48th Annual EMAC Conference, Hamburg, Deutschland Type of talk: scientific talk | |
| Power to the People - Customer Empowerment in Loyalty Programs Kötterheinrich, Kim (27/05/2019) Cotoral Colloquium EMAC 2019, Hamburg Type of talk: scientific talk | |
| A wolf in sheep’s clothing? Investigating the differences in users' trust and privacy concerns across three Facebook services. Schmitt, Anja; Kaczinski, Alegra (01/11/2018) 7. Jahrestagung der European Communication Research and Education Association (ECREA 2018), Lugano, Schweiz Type of talk: scientific talk | |
| Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception Steppuhn, Vanessa (13/07/2018) 5th International Conference on Research on National Brand & Private Label Marketing, Barcelona, Spanien Type of talk: scientific talk | |
| Measuring Customers' Willingness to Pay Accurately: Generalizations from a Meta-Analysis Schmidt, Jonas (05/06/2018) BI-JAMS Thought Leaders' Conference 2018, BI Norwegian Business School, Oslo, Norway Type of talk: scientific talk | |
| Ethical Labeling –How Retailers Can Increase Their Brand And Store Image By Selling Ethical Labeled Private Label Products Steppuhn, Vanessa (25/05/2018) 46th Annual AMS Conference, New Orleans, USA Type of talk: scientific talk | |
| Social Media's Coming of Age - The Effects of Social Media Marketing Practices on Consumer Mindsets and Firm Success Kaczinski, Alegra; Hennig-Thurau Thorsten; Paul, Michael (24/03/2018) IMRC 2018, Frije Universiteit, Amsterdam, Netherlands Type of talk: scientific talk |