Organisation:
| How Virtual Should the Metaverse Be? The Impact of Exposure To The Physical Reality on Consumers' Perceptions of And Reactions To Virtual Experiences Hennig-Thurau, Thorsten; Freiboth, Philo (23/02/2024) 2024 AMA Winter Academic Conference, St. Pete Beach, FL Type of talk: scientific talk | |
| A wolf in sheep’s clothing? Investigating the differences in users' trust and privacy concerns across three Facebook services. Schmitt, Anja; Kaczinski, Alegra (01/11/2018) 7. Jahrestagung der European Communication Research and Education Association (ECREA 2018), Lugano, Schweiz Type of talk: scientific talk | |
| Social Media's Coming of Age - The Effects of Social Media Marketing Practices on Consumer Mindsets and Firm Success Kaczinski, Alegra; Hennig-Thurau Thorsten; Paul, Michael (24/03/2018) IMRC 2018, Frije Universiteit, Amsterdam, Netherlands Type of talk: scientific talk | |
| Social Media Power in Brand Alliances Kupfer, Ann-Kristin (03/11/2016) Digital Transformation and Value Creation Speaker Series, University of Cologne Type of talk: scientific talk | |
| Let‘s Explore the Power of Big Data Together -- Science-Meets-Industry Panel Kupfer, Ann-Kristin (22/09/2016) BigData.BigMovies -- How Algorithms Transform the Film & TV Industry, Potsdam-Babelsberg Type of talk: practical talk | |
| Good Social Media Marketing: The Consumer's Perspective Kaczinski, Alegra (26/05/2016) EMAC 2016, BI Norwegian Business School, Oslo Type of talk: scientific talk | |
| What is the Value of your Brand Alliance Partner’s Social Media Power? Introducing and Testing a Contingency Model Knapp, Ann-Kristin (18/03/2016) Marketing and Behavioral Science Division Seminar, University of British Columbia Type of talk: scientific talk | |
| What is the Value of your Brand Alliance Partner’s Social Media Power? Introducing and Testing a Contingency Model Knapp, Ann-Kristin (16/11/2015) Suffolk Brown Bag Speaker Series, Suffolk University, Boston Type of talk: scientific talk |