What is the Value of your Brand Alliance Partner’s Social Media Power? Introducing and Testing a Contingency Model
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Knapp, Ann-Kristin
Date of talk: 18/03/2016
Talk language: English
Information about the event
Name of the event: Marketing and Behavioral Science Division Seminar
Event location: University of British Columbia