What is the Value of your Brand Alliance Partner’s Social Media Power? Introducing and Testing a Contingency Model

Basic data for this talk

Type of talkscientific talk
Name der VortragendenKnapp, Ann-Kristin
Date of talk16/11/2015
Talk languageEnglish

Information about the event

Name of the eventSuffolk Brown Bag Speaker Series
Event locationSuffolk University, Boston

Abstract