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| Decoding AI Influencers’ Effectiveness: Multimodal Insights for Social Media Marketing Candidate: ??? | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Kannan, P.K.; Gieseke, Fabian Period of time: 01/06/2021 - 20/05/2025 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Responding to Changing Environments – Essays on Market-Driven Marketing Strategy Candidate: ??? | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Sotgiu, Francesca; Gieseke, Fabian Period of time: 01/02/2021 - 20/05/2025 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Value-Creating Sales in Business-to-Business Markets Candidate: Kramer, Victoria | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Alavi, Sascha; Watzinger, Martin Period of time: 01/03/2019 - 26/01/2023 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Client Behavior Candidate: Gerke, Michael | Supervisors: Krafft, Manfred Period of time: 01/03/2019 - 28/02/2022 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Accurately measuring willingness to pay: Analyses of the hypothetical bias Candidate: Schmidt, Jonas | Supervisors: Krafft, Manfred; Backhaus, Klaus Period of time: until 13/11/2019 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Price- and Product-Related Marketing Strategies – Essays on Customers’ Purchase Behavior in Selected Consumption Occasions Candidate: Roggentin, Agnes Sophie | Supervisors: Krafft, Manfred; Hoyer, Wayne D; Holling, Heinz Period of time: until 13/11/2019 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Influencing Factors on Salespersons' and Consumers' Behavior in Selected Marketing Channels Candidate: Allendorf, Julian | Supervisors: Krafft, Manfred Period of time: until 31/01/2019 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on the Role of Consumer Data and Information Privacy for Data-driven Marketing Activities Candidate: Kroschke (geb. Bues), Mirja | Supervisors: Krafft, Manfred Period of time: until 30/11/2017 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Brand-building behaviors of frontline employees Candidate: Kass, Nadine | Supervisors: Krafft, Manfred Period of time: until 28/04/2017 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Cognitive and affective organizational identification of frontline employees Candidate: Kubik, Fabian | Supervisors: Krafft, Manfred Period of time: until 28/04/2017 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster |